Club News
Devils Rise: Norths Devils Unveil Bold New Identity for a New Era
Devils Rise: Norths Devils Unveil Bold New Identity for a New Era
2 Dec 2025
The Norths Devils have unveiled a bold new club identity, marking the first comprehensive rebrand in over 15 years and celebrating a period of unprecedented success that has seen us claim three premierships in four years.
Following three premierships in four years (2021, 2022, 2024) and our recent grand final appearance in 2025, we're proud to introduce a sharpened, modernised brand that honours 92 years of Devils heritage whilst positioning our club for continued success.
The refined logo maintains our iconic devil at its core but introduces clean, angular precision and a contemporary approach designed for versatility across every platform, from the big screens at Bishop Park to the smallest digital applications.
A Logo Built for the Modern Game
Our new identity features precision-engineered angles at 45 and 30 degrees, creating a dynamic, forward-moving aesthetic that reflects the relentless intensity our teams bring to the field week in, week out.
The rebrand introduces multiple logo variations, outline, solid, and gold-highlighted versions—each calibrated for specific applications. Whether embroidered on jerseys, printed on matchday programmes, or displayed on stadium screens, the mark performs flawlessly in tight spaces and challenging formats.
[Quote from CEO/President to be inserted]
Typography That Demands Attention
The rebrand extends beyond the logo itself. Custom typography, featuring distinctive 25-degree slices, creates a unique logotype that works independently or alongside our devil emblem.
This typographic system ensures visual consistency across all club communications, from membership packs to digital content, whilst providing the flexibility a modern sporting organisation requires.
Our traditional sky blue, navy blue, and gold remain sacred, honouring the colours that have represented Brisbane's northern suburbs since 1933. But the application has been refined, sharpened, and optimised for maximum visual impact in today's crowded sporting landscape.
A Complete Visual System
Accompanying the logo is a comprehensive visual style system, templates, graphics, and design principles that elevate every touchpoint of the Devils brand.
[IMAGE: Visual style system examples - posters/graphics/social content]
From matchday posters to social media content, the new system ensures we look and feel like the elite organisation we've worked so hard to become. It's a complete brand ecosystem built for a club that refuses to stand still.
Designed for Every Application
This rebrand has been engineered with real-world usage at the forefront. Small lines and intricate details have been reconsidered for reproduction across all formats. The result is a mark that scales beautifully whether it's five millimetres wide on a training polo or five metres high on our Bishop Park facilities.
[IMAGE: Mockups - jerseys, signage, merchandise]
A detailed brand guidelines document will ensure our partners, sponsors, and media can represent the Devils with consistency and impact across every application.
A Digital Home to Match
The rebrand also brings a refreshed online home for our members and supporters. Our updated website features improved navigation, enhanced mobile experience, and a design that showcases our new identity whilst making it easier than ever to stay connected with your Devils.
Once a Devil, Always a Devil
The essence of what makes Norths Devils special remains untouched. The lifelong loyalty of our community. The connection between Bishop Park and Brisbane's northern suburbs. The pathway of talent from junior Devils to NRL stars.
This rebrand doesn't replace that legacy, it amplifies it for everyone to see.
As we look towards future premierships, expanded partnerships with Manly Sea Eagles, and continued growth as Queensland's premier feeder club, our new identity positions Norths Devils exactly where we belong: at the forefront of Queensland rugby league.
[IMAGE: Final hero shot - logo on field/facility]
From 1933 to 2025 and beyond, we're ready for whatever comes next.
Once a Devil, Always a Devil.
Share on social media
Share via Facebook | Share via Twitter | Share via Instagram | Share via Email
For brand enquiries, partnership opportunities, or media requests regarding the rebrand, contact [email/phone].
The Norths Devils have unveiled a bold new club identity, marking the first comprehensive rebrand in over 15 years and celebrating a period of unprecedented success that has seen us claim three premierships in four years.
Following three premierships in four years (2021, 2022, 2024) and our recent grand final appearance in 2025, we're proud to introduce a sharpened, modernised brand that honours 92 years of Devils heritage whilst positioning our club for continued success.
The refined logo maintains our iconic devil at its core but introduces clean, angular precision and a contemporary approach designed for versatility across every platform, from the big screens at Bishop Park to the smallest digital applications.
A Logo Built for the Modern Game
Our new identity features precision-engineered angles at 45 and 30 degrees, creating a dynamic, forward-moving aesthetic that reflects the relentless intensity our teams bring to the field week in, week out.
The rebrand introduces multiple logo variations, outline, solid, and gold-highlighted versions—each calibrated for specific applications. Whether embroidered on jerseys, printed on matchday programmes, or displayed on stadium screens, the mark performs flawlessly in tight spaces and challenging formats.
[Quote from CEO/President to be inserted]
Typography That Demands Attention
The rebrand extends beyond the logo itself. Custom typography, featuring distinctive 25-degree slices, creates a unique logotype that works independently or alongside our devil emblem.
This typographic system ensures visual consistency across all club communications, from membership packs to digital content, whilst providing the flexibility a modern sporting organisation requires.
Our traditional sky blue, navy blue, and gold remain sacred, honouring the colours that have represented Brisbane's northern suburbs since 1933. But the application has been refined, sharpened, and optimised for maximum visual impact in today's crowded sporting landscape.
A Complete Visual System
Accompanying the logo is a comprehensive visual style system, templates, graphics, and design principles that elevate every touchpoint of the Devils brand.
[IMAGE: Visual style system examples - posters/graphics/social content]
From matchday posters to social media content, the new system ensures we look and feel like the elite organisation we've worked so hard to become. It's a complete brand ecosystem built for a club that refuses to stand still.
Designed for Every Application
This rebrand has been engineered with real-world usage at the forefront. Small lines and intricate details have been reconsidered for reproduction across all formats. The result is a mark that scales beautifully whether it's five millimetres wide on a training polo or five metres high on our Bishop Park facilities.
[IMAGE: Mockups - jerseys, signage, merchandise]
A detailed brand guidelines document will ensure our partners, sponsors, and media can represent the Devils with consistency and impact across every application.
A Digital Home to Match
The rebrand also brings a refreshed online home for our members and supporters. Our updated website features improved navigation, enhanced mobile experience, and a design that showcases our new identity whilst making it easier than ever to stay connected with your Devils.
Once a Devil, Always a Devil
The essence of what makes Norths Devils special remains untouched. The lifelong loyalty of our community. The connection between Bishop Park and Brisbane's northern suburbs. The pathway of talent from junior Devils to NRL stars.
This rebrand doesn't replace that legacy, it amplifies it for everyone to see.
As we look towards future premierships, expanded partnerships with Manly Sea Eagles, and continued growth as Queensland's premier feeder club, our new identity positions Norths Devils exactly where we belong: at the forefront of Queensland rugby league.
[IMAGE: Final hero shot - logo on field/facility]
From 1933 to 2025 and beyond, we're ready for whatever comes next.
Once a Devil, Always a Devil.
Share on social media
Share via Facebook | Share via Twitter | Share via Instagram | Share via Email
For brand enquiries, partnership opportunities, or media requests regarding the rebrand, contact [email/phone].
Norths Devils RLFC respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.
Principal Partner
Major Partners
Premier Partners
Support us
Help shape a brighter future for our club. Corporate sponsorship packages available now!
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Join our mailing list for all the latest news and updates.
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© 2025 Norths Devils RLFC. All rights reserved. Site by
Norths Devils RLFC respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.
Principal Partner
Major Partners
Premier Partners
Support us
Help shape a brighter future for our club. Corporate sponsorship packages available now!
Sign Up Now
Join our mailing list for all the latest news and updates.
Affiliate Body
NRL Affiliate Club
BRL Afiliate Clubs
© 2025 Norths Devils RLFC. All rights reserved. Site by
Norths Devils RLFC respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.
Principal Partner
Major Partners
Premier Partners
Support us
Help shape a brighter future for our club. Corporate sponsorship packages available now!
Sign Up Now
Join our mailing list for all the latest news and updates.
Affiliate Body
NRL Affiliate Club
BRL Afiliate Clubs
© 2025 Norths Devils RLFC. All rights reserved.